Know which ad closed the deal.

See which ads bring you buyers, not just leads.

Get started See how it works

One answer

Every source in. One report out.

Ads, social, email and search, joined per person and credited to what made the sale.

Sample data

How it works

Three steps. Then every sale has an ad behind it.

No new funnel, no new CRM. Odin sits between the tools you already run.

01Funnel pages
Add the tracking code
One script on your funnel pages records every visit and ad click: fbclid, UTMs and ad ids.
02Meta, CRM, payments
Connect your tools
Meta brings the spend. The Odin app in GoHighLevel, Zapier or Stripe brings the leads, calls and sales.
03Attribution
See revenue per ad
Each event is matched to the person's visit, credited to the campaign, ad set and ad, and sent back to Meta so it finds more buyers.

Product

Everything a media buyer needs to scale on revenue.

Built around how high-ticket sales really happen: a lead, an application, a call, and a payment plan.

01 · Reports

Cost per sale for every ad, not cost per lead.

Break results down by campaign, ad set, ad or traffic source and see what each step of the funnel costs you. Credit first click, last click or a multi-touch model (linear, U-shaped, time decay, Smart).

Cost per lead, application, booked call, show-up and sale
Cash collected and contracted value per ad
Compared with the previous period

Reports · Ads · Last 30 daysSample data

CampaignAd setAdFirst clickLast click Export CSV

Ad	Spend	Leads	Per lead	Per app.	Per call	Per show	Per sale
VSL · Testimonial cut	$6,200	148	$41.89	$101.64	$151.22	$200	$885.71
Founder story 45s	$4,900	112	$43.75	$111.36	$175	$245	$1,225
Static · Case study	$3,800	86	$44.19	$122.58	$200	$271.43	$1,267
UGC · Hook test B	$3,500	66	$53.03	$175	$350	$583.33	No sales
Total	$18,400	412	$44.66	$117.95	$187.76	$259.15	$1,314

02 · Meta Conversions API

Send Meta the events that actually pay you.

Odin sends Lead, SubmitApplication, Schedule, ShowedUp and Purchase with the match data Meta needs to find the person, so the algorithm learns from buyers.

Email, phone, name, address, fbc and fbp
IP and user agent from the real visit
Deduplicated against your Pixel

Conversions API · EventsSample data

Purchase
$1,500 · VSL · Testimonial cut
Sent2 min
ShowedUp
Founder story 45s
Sent18 min
Schedule
VSL · Testimonial cut
Sent on retry41 min
SubmitApplication
Static · Case study
Sent1 h
Lead
UGC · Hook test B
Deduped with Pixel1 h

Match data sent with Purchase

Email
Phone
First name
Last name
City / State / ZIP
fbc
fbp
IP address
User agent

IP and user agent come from the lead's real visit, not the server.

03 · CRM

Every lead's path, from first click to last payment.

Open any person and see the ad they came from, what they did on the funnel, the call, the show-up and the sale, in order. When a sale has no traced visit, Odin flags it.

One call per lead: reschedules move it, never double it
Payment plans count as one sale, once
Find untraced sales and fix the gap

CRM · Lead journeySample data

Dana R.

Credited to VSL · Testimonial cut

Cash: $1,500
Contracted: $9,000

Oct 2 · 9:14
Ad click · VSL · Testimonial cut · fbclid, utm_campaign
Oct 2 · 9:16
Lead · Opt-in on the VSL page
Oct 2 · 9:24
Application · Submitted from the funnel
Oct 3
Call booked · For Oct 6
Oct 5
Rescheduled · Moved to Oct 8. Still one call.
Oct 8
Showed up · Marked in GoHighLevel
Oct 8
Sale · $9,000 plan · 6 payments · $1,500 collected

Integrations

Plugs into the stack you already run.

Read the setup guide

GoHighLevel
Odin app
Install it in the sub-account: five workflow actions send leads, applications, calls, show-ups and sales.
Zapier
Native app
Connect any form, calendar or CRM that Zapier supports.
Meta
Ads + Conversions API
Spend per campaign, ad set and ad in, conversion events out.
Stripe
Restricted key
Payments and refunds arrive in Odin as they are charged.

Client logins only ever see their own dashboard.

Put every sale on the ad that earned it.

Install the tracking code, connect GoHighLevel, and the next booked call already has an ad behind it.

Get started Setup guide