How to set up Odin

1. Add the client in Odin

In Odin, open Clients and click New client. You land on its Setup page, which has the 4 steps below and checks each one by itself.

2. Paste the tracking code

Setup → step 1 → Copy code. In GoHighLevel: Funnel → Settings → Head tracking code, paste it and save.

Open the funnel once. The step turns green when Odin sees the first visit. It records visits, ad clicks (fbclid, UTMs, h_ad_id) and opt-ins, and skips bots.

3. Connect Meta

Setup → Meta Ads → Connect Facebook (opens a small window), then pick the ad account and the pixel.

In Meta Ads Manager, at the ad level → URL parameters, paste: fbc_id={{adset.id}}&h_ad_id={{ad.id}}&utm_source=facebook&utm_campaign={{campaign.name}}. Ads that already have the Hyros parameters work as they are.

4. Send leads, calls and sales

GoHighLevel: Setup → step 3 → GoHighLevel → Connect, and install the Odin app in the sub-account. Then in any workflow: Add action → Odin → pick the event: 1. New Lead, 2. Application, 3. Call Booked, 4. Showed Up or 5. Won (send the amount as price). Contact details are read from the contact.

Zapier: add an Odin step, Sign in with Odin and pick the client, then pick the same events.

Any other tool (Typeform, Calendly, Make): through Zapier, with the same Odin step.

Stripe (payments and refunds): Setup → Advanced → Stripe, paste a restricted key and Odin sets up the rest.

Each event creates the person or updates them: a new booking moves the call, payment plans count as one sale with later payments, and duplicates are ignored.

5. Send to Meta

Setup → Meta Ads → Send to Meta: Off sends nothing. Parallel sends events under Odin's own names, safe while Hyros or another tool also sends. Live sends Lead, Schedule and Purchase so Meta optimizes with them.

To test without running ads: Setup → Advanced → Meta test event code, then watch Events Manager → Test events.

6. Check it works

Setup → Activity lists every event received and every send to Meta with its result. Dashboard, Reports and CRM update on their own as events arrive.